Marketing leader specialising in marketing operations, engagement and retention automation and operating models that enable growth at scale. Experienced in navigating complex stakeholder environments and driving marketing transformation.
Audited and rebuilt fragmented B2B and B2C email journeys — consolidating 18 journeys down to 8 and strengthening marketing automation as a strategic growth lever rather than a delivery channel.
Redesigned global B2B lead capture end-to-end — consolidating 40+ forms across 3+ languages and driving an ~1,800% increase in Enterprise leads from H1 to H2 2025.